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Fitbit: The Fading Fad Fitness Trend, or Here to Stay?

Published January 17, 2018

There are millions of Americans everyday who are looking to start on the latest diet to help lose those few extra stubborn pounds. While many turn to the basic routine of following a properly balanced diet and going to the gym, this routine can get old and be hard to sustain for the long term. When something enters the market that promises to shake up that boring combination, it sounds like a huge win. That’s why one of the biggest trends at the moment is wearable technology, with the Fitbit at the top of the game, promising to help you reach your health and fitness goals by tracking activity, exercise, sleep, weight, and more. Is it just a fad, or is it here to stay? According to a recent study published in the Journal of the American Medical Association, Fitbit’s popularity may not match up with its effectiveness. Read more…


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